A key ingredient to generating the right ROI on sales and marketing investments includes targeted B2B marketing campaigns and execution plans that can deliver the right message, to the right customers and decision makers, at the right time, using the right media. In addition to fully-integrated efforts and execution across all channels, you need a content marketing strategy that meets the challenge of producing provocative and insightful content that accelerates the sales process.
With our Outside-Insight approach to messaging and our market-tested methodologies, FutureSight can help optimize the success of your B2B marketing campaign quickly, creatively and effectively for maximum impact and measurable results.
Developing a content marketing strategy, campaign strategy and creative brief that clarifies and articulates your business goals and desired results.
Executing a multi-faceted lead generation campaign that targets line-of-business executives and key decision makers. Lead generation activities can include audience identification; communications strategies; html email blast and landing page development; call to action and decision-making tool development; lead capture tools, and campaign management.
Designing and executing an account-based marketing and lead generation program to cultivate new and existing account expansion.
Implementing a comprehensive B2B social media campaign with sound strategies and disciplined measurement of channel results.
Integrating key messaging into all aspects of a high-impact B2B campaign to enable successful execution from website copy and sales enablement tools to sales training and talking points for your sales and partner representatives.
The FutureSight Advantage
Unique methodology for developing and testing “big idea” overarching themes and storylines that speak directly to customer concerns and motivations.
Fresh ideas, informed strategies and best practices for shaping high-impact integrated B2B marketing campaigns.
Opportunities for partners, sponsors and industry organizations to contribute thought leadership and resources to a market-shaping campaign that drives B2B sales leads, improves marketing ROI and beneficial outcomes for all participants.
Facilitated collaboration across critical campaign stakeholders to ensure synchronous, consistent actions toward achieving common goals.
Initial and ongoing program management to ensure successful campaign execution and optimization.